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The ‘super app’ is here

21 June 2022 5:54AM

Douugh Ltd, which is in the business of developing personal financial management tools, has launched a trial of its financial “super app” in Australia and has flagged a full market launch later this year.

Douugh claims to have developed an app that will meet all people’s money needs, allowing them to put their budgeting, saving and investing “on autopilot”.

It is working with a long list of partners, including foreign exchange company OFX, Mastercard, open banking data recipient TrueLayer, online broker Openmarkets, equity trading company DriveWealth and compliance platform Sardine and Railsr (formerly Railsbank), which has an embedded finance platform.

Users will be able to have their salary paid into Douugh or operate their account through direct debits.

The company has already launched a similar product in the United States, where it has 97,000 customers and US$32 million of cash deposits.

Its US product has a feature called Early Pay, which “allows customers to receive their paycheck up to two days early”.

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