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Merged Mortgage Choice, Smartline exec team revealed

Following the completion last month of REA Group’s takeover of Mortgage Choice, REA has chosen Mortgage Choice chief executive Susan Mitchell to lead its broking business.

REA announced yesterday that Mitchell will be chief executive, broker, with responsibility for the merged Mortgage Choice and Smartline businesses.

The current Smartline CEO, Sam Boer, will take up the newly created role of general manager partnerships and product development – financial services. Boer will report to REA’s chief financial officer and CEO of financial services Janelle Hopkins.

REA said it will launch the new brand for the combined businesses in the next few months.

In a deal worth A$244 million, REA acquired 100 per cent of Mortgage Choice. The Mortgage Choice board supported the merger, saying the company would benefit from gaining access to REA’s digital capacity.

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