When Nerida Caesar joined Veda Group in March 2011 she found a company with a very good product set but one that was not very "customer-centric". Her task, as chief executive, was to "re-set" the business.Caesar, who will be the CEO of a listed company with a market capitalisation of more than A$1 billion by the end of the year, said: "We turned our minds to understanding our markets better and serving our customers."Veda issued a prospectus last week, offering 272.8 million shares (32.4 per cent of total shares on issue) at A$1.25 a share."We have taken our core products and extended into new markets. Where once we offered credit reporting to banks, now we offer it to utilities, telcos and payday lenders," said Caesar."At the same time, we started looking for new products in areas where we could use our skills. Since 2011 we have been in the employee background verification business."We are very involved with the development of the new electronic conveyancing system."It is this record of development that gives Caesar confidence that Veda will continue to grow, despite the competition that is lining up to grab a share of the credit reporting market as it moves into a new positive credit reporting environment next year.So far this year, the data analytics company Experian Australian has launched a credit bureau, taking on Veda in its core market, and another data analytics company, FICO, is marketing a credit score service for consumers.Veda faces the risk of losing market share and seeing its margins shrink as its data services are commoditised.Caesar said: "Our attitude to competition is 'bring it on'. The changes in the credit reporting market are important; they will create opportunities for new markets and services. But we are treating it like any change in the business. The changes in the conveyancing market are also important."The company's pro forma forecast is for revenue of $290 million in 2013/14, an increase of 8.2 per cent, and a net profit of $63.9 million.Its EBIT margin in 2012/13 was a very healthy 30.6 per cent and it has forecast that the margin will increase to 35.3 per cent in the current financial year.Caesar is confident that Veda can deal with increasing competition by developing new product segments and distribution channels. Its most recent offering, VedaScore, is a subscription service for consumers that gives them access to their credit scores and the metrics that go into the calculation of their score.Caesar said Veda has had a very good response to the new service.