Nearly two thirds of Australian financial services workers believe gender discrimination exists within their industry, according to a new survey.The survey of 309 workers, by finance careers site eFinancialCareers, reported that 64 per cent of all workers and 84 per cent of women said gender discrimination does occur. And 39 per cent of women claimed to have experienced it personally.Nine per cent said they currently felt discriminated against.Thirty-five per cent of financial services workers believed their firm had a gender diversity program in place, but 54 per cent thought a clear policy was important, the survey found. "Considering the contribution women make to financial services, this survey shows that too many Australian financial services firms are missing a trick communicating clear gender diversity policies to their workers and potential employees," said eFinancialCareers' managing director for Asia Pacific, George McFerran. "Gender discrimination is still a very real issue for financial services," McFerran said. "If firms want to attract women in greater numbers they can't continue in this way. Women are clearly saying they want to see gender diversity programs in place, and these programs are "seen as very attractive in an employer," said McFerran.