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Tipping point approaches for contactless payments

30 June 2011 4:12PM
Commonwealth Bank anticipates that the use of contactless payment technology will reach a tipping point in the next year, AAP reports.David Lindberg, cards general manager, told the news service that "one of the big announcements is Woolworths using it in their stores, and that is moving the market to a tipping point."The view we have is that it's much like all new technology when it rolls out and at first people are apprehensive about how secure it is. "It's no different to when online banking came out."Lindberg pointed to Woolworths' preparations to adopt contactless payments as one reason for confidence.Last month, Woolworths, circulated a 'request for proposal' for vendors to replace around 30,000 integrated PIN pads at check-outs across its supermarkets and related retail chains over the next few months.Between five and 10 per cent of Australia's fleet of Eftpos terminals may already have the capacity to accept contactless payments. Earlier this year MasterCard said that PayPass readers were installed in 35,000 merchant locations in Australia. While today The Australian reports that banks have rolled out more than 30,000 contactless payment terminals. CBA's forecast boom in contactless payments will, for the time being, be one that employs chips on conventional credit cards and debit cards, rather than the much discussed prospect of smart phones being used as a payments tool.Progress in Australia on this front is incremental.Visa and ANZ yesterday confirmed the results of a recent trial involving 50 staff."Almost 90 percent of participants say the trial either met or exceeded their expectations," the two firms wrote in a media release.  This was issued partly as a corrective to a negative report on the trial in ZDNet and amplified in the US trade media.However, ANZ and Visa are not ready to talk about the next steps in the promotion of this technology.

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