Another start-up is having a shot at establishing peer-to-peer lending in Australia.SocietyOne, a firm established by brothers Matt and Greg Symon, opened for business earlier this month. It has a small numbers of investors and has made a few loans.The business may have better credentials than others that have previously attempted to bring this form of lending to life in Australia.Only one other aspirant - iGrin - has previously traded, for a couple of years from 2007, but without generating much interest.Other wannabes - including Fosik and Peermint - either restricted funding of loans to those already known to the borrower or never got off the ground.Like those earlier P2P firms, SocietyOne hopes to emulate the examples of the Lending Club in the US and Prosper in the UK.One difference with SocietyOne is that the company's founders may have more capital, experience and knowhow.Matt Symons, chief executive of SocietyOne, said the firm was the "first fully compliant" lender in the segment. It has an Australian Credit Licence and conforms to the fund-raising rules that ASIC patrols.The firm is taking a graded approach to seeking investors. It has some wholesale investors on board at present, and is seeking interest from well-heeled private investors.Less affluent people willing to lend to strangers through the SocietyOne platform will have to wait until next year to bid on loans.Symons said SocietyOne was working to make sure that the firm's interest rates on personal loans featured on comparison websites. Infochoice already lists the firm's loans and it is working with RateCity to do so too.