Cadmus earns most of its revenue from the manufacture, sale and rental of its own payment terminals which are used in Australia by Bendigo Bank. In New Zealand about 20,000 merchants use Cadmus products.Smartpay distribute PAX terminals (and other brands) in New Zealand. Together Smartpay and Cadmus have about 40 per cent of New Zealand merchants."We will continue to chip away at the New Zealand market to grow market share but in Australia we see a much larger opportunity for us," says Smartpay Managing Director, Ian Bailey.Australia has about half a million eftpos merchants."We probably have twenty to thirty thousand terminals in that market now," says Bailey. "We have people on the ground there and we are much more than a simple terminal manufacturer."With the other services we provide, anything from loyalty programs through to telecommunications, we absolutely see Australia as very important for us."Bailey says he wants to return Cadmus to the growth strategy it had prior to the merger with Provenco. He describes that as something like a Pay TV model of product/service delivery."Since EMV this business isn't so much about making terminals because they are so cheap to acquire internationally. Our focus is building customer base and a large rental book."We will continue with multi brands of terminals because it's really what the customer wants. If the customer wants another terminal we will give it to them."Like Sky TV - you supply and rent out the box and then provide services on top of it. That's where we were going two years ago [with Cadmus] and where we will head with it now," said Bailey yesterday.