Interest rates charged on personal loans and credit cards have hardly budged since the Reserve Bank official cash reduction cycle began in September, with variable rate mortgages grabbing all the media attention.In fact, some products in the market have increased rates, which signals financial institutions are having to price for the perceived increase in risk, associated with personal secured and unsecured lending.The Wizard Home Loans Personal Loan - unsecured for $7,000 to $40,000 minimum overdraft - increased from 9.95 per cent to 14.24 per cent in September, with the maximum overdraft increasing five percentage points to 19.45 per cent.Other financial institutions, in an effort to extract higher revenues from personal lending, have increased fees.Bank of Queensland increased the monthly service fee by $2.50 to $7.50 on five personal lending products, with Newcastle Permanent increasing the fixed rate application fee by $25 twice to $125. Heritage Building Society introduced a used car loan arrears fee of $30.Bank of South Australia increased the VISA Business Card annual fee by $20, with the Starts Low and Vertigo offerings increasing $10.St George increased two cards by $10, with the Members Equity MasterCard up $9.The American Express Qantas Premium increased $54, with the Qantas American Express cards increasing by between $50 and $55.Rate and fee changes captured by the InfoChoice database from 1 September to 6 November 2008.