OnCard, an ASX-listed but degraded challenger in the pre-paid cards market in China, has settled on a new direction - the manufacture and marketing of dairy products.The company will buy the Meander Valley Dairy business in Tasmania for A$2.1 million, with $1.8 million paid in cash and the balance in shares.Three new directors with agribusiness backgrounds will join the board.Most of the firm's business interests in Asia, which at one stage included plans to develop a payments switch in China, have fizzled out.OnCard's share price jumped six cents, or 40 per cent, on Friday taking its market cap to $4.4 million. About 387,000 shares changed hands, beyond the daily median for a small cap stock with passable liquidity.