At a fintech and blockchain discussion panel in Sydney yesterday the luncheon audience heard that young talented data scientists no longer want to work for large consulting firms or advisory firms, or even for the big banks. Instead they seek out the likes of Google - or, if they are money hungry, hedge funds that offer pay scales most in the industry cannot match."One of the biggest challenges for us is attracting talent," said Deb Walton, global managing director, customer proposition at Thomson Reuters. Increasing regulation and customer concern over data privacy has made data science an in-demand profession. And yet, those same bank customers that are so concerned with where their data is stored are prepared to give their account details to "random start-ups" in order that a service will be provided.Claire Wivell Plater, managing director of boutique law firm The Fold, said that in the UK there were moves underway to have self-regulation of best practice for data."This will be one of the big issues of the future - to provide trust and transparency of how data is treated by financial services firms and fintechs," she said.