Australia to wait until 2015 for Apple Pay
Apple may want a slice of the payments market following this week's announcement of the NFC-enabled iPhone6, the new smartwatch and the Apple Pay system. But the technology giant will first have to overcome user perception and market inertia.According to new research released yesterday by RFi Consulting at its payments innovation forum in Sydney, the banks and PayPal are currently viewed as the most trustworthy providers of payments systems, while consumers aged over 24 have a generally negative perception of how trustworthy Apple would be as a payments provider.This perception has possibly been further compounded by the publicity surrounding the recent nude-celebrity hack.According to Alan Shields, managing director of RFi Advisory, for the moment at least the banks are in the "box seat" when it comes to payments.And, in any case, Australian consumers will have to wait until at least next year before they are able to access Apple Pay.Available in the US from October, Apple Pay relies on tokenisation to complete a payment. When a consumer signs on for Apple Pay they will automatically have any credit or debit card details held in their Apple iTunes account transferred to their Apple Passbook payments application. Other cards can be added by scanning them.A token will then be created by the card scheme such as MasterCard or Visa, and that token will be stored on the so called "Secure Element" on a chip in the iPhone 6.However, Visa's George Lawson, head of emerging products and innovation, yesterday confirmed that Visa's tokenisation service, which is being launched in the US this month, won't be available in Australia until 2015. Similarly, MasterCard's Digital Enablement Service which converts mobile devices such as smartphones and tablets into payment form factors, just like physical cards, won't be available locally until 2015.Until these services are available Apple won't be able to launch a local version of Apple Pay even if it wants to. To date it's only committed itself to a US launch of Apple Pay, though expectations are high that it will eventually be offered globally.According to Alex Boorman, RFi Group research director, the impact of the new iPhone and Apple Pay will likely prove "a bit of a slow burn as it will be dependent on the speed at which people upgrade their handsets and merchants accept this." Analyst Telsyte yesterday forecast that "price shock" might impact Australian demand as only one iPhone6 model will be available in Australia for less than $999.Uptake of Apple Pay might also be influenced by the interchange fees associated with the service and how these are passed onto consumers. While these have not been revealed, Adrian Lovney, general manager of product and sales for Cuscal, yesterday said that market rumour suggested the US banks involved in the initial rollout of the service were charging Apple a 15 basis points interchange fee on every transaction.To use the payments platform consumers also need to get comfortable with the biometrics on the phone. To pay for goods in a shop, consumers would