Australian retail giant Coles have successfully increased their online sales by 25% year on year, by re-designing their online shop to simplify the shopping experience and reduce the time taken for customers to complete orders.Creating a seamless customer experience can also yield significant returns for the financial sector, which now faces rampant competition, tighter margins, disruptors, and smarter consumers. Banks and financial institutions must keep abreast of the CX strategies used by other industry heavyweights like Coles in order to innovate their service offering and achieve a competitive advantage that will ultimately help them increase market share.Stuart Freer, General Manager Digital IT and User Experience at Coles, shares his top tips on how to create a seamless digital customer experience to boost profits and win business. READ THE ARTICLE: 5 WAYS COLES CREATES A SEAMLESS CUSTOMER EXPERIENCELearn how Coles CX strategy successfully integrates online and digital experiences to win over its customers by:•    Ensuring accessibility to increase the performance of your digital strategy•    Investing in innovation to help customers save money and personalise offers•    Developing personalised and user-centric interactions to delight and engage your customers•    Listening to your customers to improve customer loyalty of your brand•    Measuring the success and impact of your CX strategy. READ THE ARTICLE NOW.