"What digital is today versus what digital was a year ago, and what digital will be in another year's time is all very different." Michael Bromley, Head of Innovation & Digital Services at IAG Michael and his team are focusing on the pace of change that digital creates. In the lead up to Digital Disruption for Financial Services 2015 on 17-18 November in Melbourne, he highlights how IAG is evaluating internal capabilities and processes to keep up with the speed of change. Read the article here - How IAG is leveraging Disruption to meet market needs He shares insights into the core elements of IAG's digital transformation journey which include: 1.       Understanding what digital means in an organisation2.       Setting desired outcomes to avoid failure3.       Simplifying channel integration to drive innovation4.       Transparency5.       Re-thinking skills capabilities and talent6.       Putting the customer at the heart of digital transformation "Financial services cannot afford to respond alone. If we want to be part of the new financial services digital era, companies need to share and benchmark to move forward. Being part of Digital Disruption for Financial Services is a place where these organisations and companies can come together, which is a huge benefit for the industry." If you haven't had an opportunity to take a look at the full summit agenda and speaker lineup for Digital Disruption for Financial Services 2015, you can download a copy here.