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AD: The State of Digital Sales in Banking Report

01 May 2018 4:44PM
Learn how the digital sales capabilities of some of the largest banks compare in Avoka's 3rd annual Digital Sales Report.For each of the past three years Avoka has conducted research to answer the question: Are banks ready to capitalise on transforming their customer acquisition into a digital experience? In the 2018 version of the annual Avoka State of Digital Sales in Banking Report which has just been released, a change is starting to emerge.Avoka's third annual report measures the digital account opening capabilities of the 50 largest banks in three regions: North America, Europe, and Australia. It ranks and compares their offerings across geographies, products, and features, both in breadth and quality of the offering. The largest banks worldwide have heard the demand from their customers and the results are starting to show. Importantly, the shift to mobile engagement for customer acquisition journeys is clear. But questions still loom. Can the largest banks transform their entire customer engagement across all product lines including personal, business, and wealth, or is it limited to a marquee demonstration for just a few consumer products? And can banks create a cohesive experience that connects their branches, advisors, and their new digital investment?The report summarises the results of the study - covering both desktop and mobile aspects of digital customer acquisition - and offers some key takeaways for banks. Download Avoka's 2018 State of Digital Sales in Banking Report.

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