30 October 2012 6:36am

Bendigo and Adelaide Bank is well placed to meet the increasing demands of customers for flexibility, tailored products and the best products, according to the bank's chief executive, Mike Hirst.

Hirst told shareholders at yesterday's Bendigo and Adelaide Bank annual general meeting that the majority of consumers have relationships with two or more banks as a way of comparing products and services. They are also turning increasingly to social media and comparison sites to research financial products.

Hirst said: "They want products tailored to what they are trying to achieve...