19 September 2012 6:58am

Suncorp Bank is the latest institution to take on a high profile "brand ambassador" to connect with customers in a new national advertising campaign.

Former Australian cricketer Adam Gilchrist has been appointed by Suncorp as the face of its new television campaign, extending his existing role as community ambassador for the bank since 2009.
 
Gilchrist was chosen to represent the bank’s new messaging of "being genuine and putting customers first."

"With a reputation as being one of Australia’s most genuine sporting personalities, we couldn’t be more proud to have...