Yellow Brick Road's preliminary financial report shows that the business is still in the investment phase. The company reported a 31 per cent increase in revenue, but higher marketing costs and investment and other expenses blew losses out by 162 per cent.
Yellow Brick Road has entered into a marketing partnership with Nine Entertainment, paying around A$3 million to sponsor the Channel Nine program, Celebrity Apprentice.
Two series of the program, which is fronted by YBR chairman Mark Bouris, have been broadcast – the first in October last year and the second in April this...
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