12 July 2012 6:59am

Revenue growth is an elusive commodity in the financial services industry at the moment, but Westpac is betting it can boost revenue by getting more of its banking customers to buy products in fast-growing wealth management sectors.

Brad Cooper, the head of BT Financial Group, Westpac’s wealth management division, briefed investors yesterday on the group’s strategy in this area.

Westpac claims the highest wealth cross-sell among the big banks. It rates its penetration at 20.3 per cent, based on a Roy Morgan survey of the number of customers with a deposit or transaction...