Edgar, Dunn & Company point out that the last sentence of Monday's article on pre-paid cards – 'Breakage model passes gift card review' – misunderstood data prepared by the research firm and published by Adept Solutions in an ASX presentation last week.
Edgar, Dunn & Company estimated the market opportunity (not the size of the market) for Adept to be A$16 billion in relation to particular sectors defined by Adept. Those sectors are commercial pre-paid, point of sale rebate and government disbursement, not profit and loyalty programs.
- Clarification: Pre-paid cards market opportunity
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11 July 2012 6:43am
